How to Sell the Middle Seat

A few weeks ago, while flying home from I-can’t-remember-where, I was brainstorming a bunch of blog topics. I was in a marketing mindset and so I thought about what would be the most difficult thing on the planet to sell. Then, as my neighbor bumped me while trying to...

Are You a Name-Dropper?

Have you ever run across a name-dropper? You know the kind of person I mean. Someone who brags about all the important people they know or how a particular lawyer, doctor, consultant they use has worked with a celebrity or somebody that everyone knows. Name-dropping...